Virtual Event Success

After reading Simon Sinek’s book Start With Why and Daniel H Pink’s Drive, I was reminded about my own reason for producing telesummits and multi-speaker virtual events for my clients. In the video clip below, I share why it’s important to understand how your values influence your telesummit and virtual event success. I have 7 [...]

When I was planning my very first Social Media Telesummit in 2007, I was a little nervous about hosting it. You see, I was known as a podcasting expert and while it is part of the social media toolkit, I wasn’t sure I should be the one hosting a virtual event on the topic of [...]

Often, I get asked what’s the best way to attract attendees to a virtual event. And too often, those who host virtual events waste precious time focusing on the content and technology, instead of hiring the right people to help them do so. In the video below, I share the #1 thing that fills virtual [...]

In an earlier blog series, I explained that it could cost you tens of thousands of dollars to rent a virtual event platform. This makes hosting a virtual event out of reach for most businesses. Now, you can cheap-out and use a password-protected webpage to deliver your information to attendees. However, this is not a [...]

I read an article in Canadian Business magazine written by Andrew Potter about the halo effect. It’s the perception that objects or people are better because of certain traits. For example: People are willing to pay more for organic foods because the perception is that it’s more nutritious. Or, that tall people are more likely [...]

I remember reading a quote once where someone stated that a virtual event is like a non-virtual one, minus the food and the hotel. Yet, many believe that because the event is virtual, it’ll be a synch to set up. So, they forgo hiring support and try to set up the virtual event, telesummit or [...]

Many consider me a leader. I have no problems speaking from stage or taking a stand on something. But there was a time when I was so shy that I never spoke out when someone harmed me. In the video below, I share some really raw emotions about my experience being bullied. My mother also [...]

Once you price your telesummit, you are bound to get an email from someone who raises an objection. When a prospect says “No” to your prices, don’t take it personally. Objections pop up out of fear. They also happen when the prospect is confused about what you’re offering. And when the prospect takes the time [...]