Comments on: Why Starbucks Coffee Conversations Podcast Failed

By: bizsolutionsplus Featuring Solutions to Grow Your Business

bizsolutionsplus Featuring Solutions to Grow Your Business — Mon, 06 Aug 2007 21:41:27 +0000

The Starbucks Surprise

This story isn’t about coffee or a company that brews it. This is a story about marketing and branding brilliance, which frankly doesn’t require much creativity or ingenuity. What it does require is a mindset that puts people first, so that when the …

By: Matt // Le Blog Exuberance

Matt // Le Blog Exuberance — Mon, 28 May 2007 15:12:59 +0000

Did I ever tell you about the worm in my Starbucks coffee cake?

By: Thomas Wanhoffs Weblog » Starbucks Podcast Review

Thomas Wanhoffs Weblog » Starbucks Podcast Review — Thu, 08 Mar 2007 08:42:11 +0000

[...] was damals Leesa Barnes schrieb: “The hosts, Scott McMartin, Director of Coffee Education and Aileen Carrell, Manager [...]

By: Podango Blog » Blog Archive » The Problem: Starbucks Coffee Conversations is Inside-out

Tue, 05 Dec 2006 00:58:36 +0000

[...] At Podcast and Portable Media Expo, one of the bright, rising stars I had the opportunity to meet (thank you Scott Bourne!) is Leesa Barnes. In her October 19 Podonumics blog post, she joined in with the voices that have been booing Starbucks Coffee for their Coffee Conversations Podcast, which is now reportedly dead after just three episodes. (My purpose here is not to pile on, but to highlight Leesa’s post and riff on her theme, briefly…) Her post first explains that she actually listened to three full episodes of the podcast and that it really is that bad. (I also listened to all three, and yes, it is a great example of how not to do this type of podcast.) But true to Leesa’s classy style, she doesn’t just heap on negative, tearing down the Starbucks talent, etc. She nails the causes, gives some reasons WHY they are missing the boat, and shares some great ideas of what the might have done differently. Her super creativity aside, Leesa illustrates the kind of thinking that should go into the format of shows related to products. [...]

By: JP Loh

JP Loh — Tue, 24 Oct 2006 11:08:58 +0000

I agree that they should’ve focused on the customers than the coffee bean because their coffee isn’t that good anyway. They’re like the fast food equivalent of coffee bean.

By: Three Strikes, and Starbucks’ Podcast is Out « Lines from Lee

Three Strikes, and Starbucks’ Podcast is Out « Lines from Lee — Mon, 23 Oct 2006 01:51:46 +0000

[...] Podonomics has a review of the news that Starbucks is discontinuing its podcast after only three episodes. [...]

By: P Smith

P Smith — Sun, 22 Oct 2006 18:04:04 +0000

Why do you think Starbucks podcast was boring? What do they sell? Exactly, coffee! When do you drink coffee? Right, when you get tired. And when do you get tired? When you get bored! This is just a brilliant marketing strategy from Starbucks!

By: Sea Change Strategies Blog » fundraising in the era of authenticity - 1

Sea Change Strategies Blog » fundraising in the era of authenticity - 1 — Fri, 20 Oct 2006 18:29:16 +0000

[...] Starbucks, which seems hell bent on destroying its own brand, has also run afoul of the new expectation of authenticity — hence the short unhappy life of their podcasts. [...]

By: Mike

Mike — Fri, 20 Oct 2006 13:43:32 +0000

The music should have been “Busting up a Starbucks” by Mike Doughty

By: Leesa

Leesa — Fri, 20 Oct 2006 13:30:46 +0000

If Starbucks focuses on their customers – and not the coffee bean – they’ll have a winner. Until then, this strategy makes it into my “Podcasts Gone Bad” book.