How to Soften the Sting of a Merger

by Leesa Barnes on November 8, 2006

I’ve been through an acquisition. Four managers in three years. Name of the division changing every 6-months. Layoffs happening every quarter. Talk about feeling like the bastard child.

Well, if you’re a corporate type and you want to encourage your employees that everything’s going to be alright after a merger or acquisition, check out what Bank of America did.

I won’t spoil it for you, so just click here to view it on the AdFreak blog. All I will say is that it’s one of my favourite songs from one of my favourite rock bands. And it’s a darn clever idea.

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