A blog post

Looking for Podcasting for Profit Case Studies

Posted on the 12 March, 2007 at 12:54 pm Written by in Podcasting for Profit

I’m interviewing podcasters who have made money directly or indirectly from podcasting for my book called Podcasting for Profit.

The direct methods are:

  • Advertising, Sponsorship, Tip Jars, Donations, Paid Subscriptions, Licensing, Consulting, Teaching

The indirect methods are:

  • Lead generation, Selling products & services, More speaking engagements or media interviews, Getting book deals, Getting jobs, etc.

I’ve interviewed alot of podcasters over the last few days, but I need more. Of the direct and indirect methods listed above, here’s the areas that I desperately need case studies for:

  • Direct Methods – Tips Jars, Donations, Licensing, Paid Subscriptions (except Ricky Gervais because I already know about him)
  • Indirect Methods – More speaking engagements or media interviews, Getting book deals, Becoming a thought leader

If you know of any podcasters that fit what I’m looking for, please add to the comments section below or email me directly. Preferance is for non-corporate case studies, in other words, independent podcasters.

I can’t promise that I’ll give you a complimentary copy of the book for the help, but I’ll list you in the acknowledgements with a big happy face beside your name :)

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  • http://www.geeknewscentral.com Todd Cochrane

    Having been the first podcaster to have a sponsor and also having a company that pays over 500 podcasters each month for in show advertising I have significant info I could share..

  • http://www.smbtrendwire.com Steve Rucinski

    Podcast the Small Business Trends Radio program for profit since November of 2004, Anita Campbell and I have had some success. If you would like to chat send me an email. Thanks and good luck with the book.

    I enjoy your blog.

  • Pingback: Podonomics » Blog Archive » How to Upsell in Your Podcast Without Selling

  • http://www.biziii.com Les Bain

    I am a partner on a daily podcast called BizIII. We do not do use any direct methods at this time.

    I do use the podcast for indirect methods. I am a consultant. When I am doing consulting sales, I discuss our podcast as a way to establish my credentials. It is impossible to measure how effective the podcast is in closing sales because it is one factor out of many, but it is always favorably received.