Wow, if someone had told me that writing a book would be hard work, I think…I still would’ve written the book.
My deadline was extended to April 30th at my request, but I also promised my publisher that it would be my one and only extension. With 50,000 words still to write, I’m furiously trying to write the copy by the deadline. I know I’ll get it done as I typically shine under pressure.
I’m currently finishing up the chapter called Advertising & Sponsorship. It’s turning out to be a mammoth chapter. Without any screenshots, it’s nearing 15 pages and could top 20 by the time I finish tonight. I’m happy about this since most of the other chapters are 7 pages or less.
What makes this chapter interesting are the various advertising and sponsorship models that exist. And not all advertising and sponsorship models are the same. But one thing that stands out is Podshow, but not for the reason you think.
Up to this point, all I’ve heard about Podshow is how evil they are. Part of this is because Podshow has taken what appears to be an old media approach to new media, while others feel Podshow is being cagey about their revenue model. Still others aren’t happy that Podshow doesn’t reveal what percentage of its podcasters are actually making money.
After interviewing a few podcasters who belong to Podshow, I’m now seeing the other side. Podcasters who left their full-time jobs to work on their podcast full-time because of Podshow. Podcasters who are now able to create a more fulfilling lifestyle because of Podshow. I haven’t heard the same thing said of other podcast advertising networks yet.
Podshow isn’t a saint. It has made its share of mistakes. And for the podcasters I interviewed, they couldn’t reveal the details of their contracts. But unless someone can show me hard cold facts and numbers that prove why Podshow is the big bad wolf, then stop crying wolf.
And yes, I do belong to a podcast network, but it’s not Podshow.
Tags:
podcast advertising,
podvertising,
podcasting,
podshow
