First, I don’t believe that men are the majority of iTunes users at 63% according to a comScore study. I really don’t. I mean, I use iTunes and the last time I checked, I’m definitely not a man. Voice is too high, face is too clean-shaven, also I’m missing some parts. You get the picture.
It’s true that women are the minority when it comes to producing podcasts. Had the study revealed that, I would’ve been:
“Yup, that’s true.”
I had a devil of a time finding women to interview for my book. There were the popular ones, the well known names, but that’s about 5 women so I had to really dig deep.
However, to say that women are in the minority when it comes to consuming podcast content through iTunes – yeah right! I just don’t believe it. With the amount of women I teach, I can’t believe that more aren’t using iTunes. Plus, when it comes to technology, very few women are producing the tools, but they tend to even out with the men in terms of consuming tools.
One thing about the study that was no surprise – the podcast audience is older and wealthier than people think. According to the comScore study, those between 35-54 represented half of those who answered the survey.
According to Nick Tabbal, comScore senior vice-president of media and entertainment solutions:
“The comScore study reveals significant advertising opportunities among
several consumer segments. While the conventional wisdom says that only young, tech-savvy consumers are downloading and listening to podcasts, there is also a sizable market among 35-54 year olds, indicating that the audience is broader than previously thought.”
Now that’s something I believe.
