Virtual Event Success

My target market is such a picky bunch. Over the past 6 months, I’ve introduced several products to my list. I’ve joint ventured with a few people and offered what I thought would be successful products to them.

Some products have done well and some have not. I have come to realize that my target market no longer wants general social media advice. They want specific strategies, click-by-click tutorials and the exact blueprint to make their business a success.

And I’m listening.  Here are the things I will start doing:

• I will only joint venture with those who offer specific strategies. So, how to get traffic using social media is too general for my picky people, but how to stuff your list using Twitter is a better topic.
• I will only promote events to my target market where I know a specific strategy is being taught. Things like Entrepreneurial Success (no clue if this is an actual event) or Sales Mastery (not sure if this is a real event) are way too general.

So, if you’d like to joint venture with me, be forewarned. You have to offer a very specific strategy using a specific tool for me to be interested. I’m the gatekeeper for my very picky target market and they’re keeping me on my toes. They see me as an expert and not a generalist, so I have to live up to this expectation.

Love you guys!

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