How to Blog About Products and Services Without Selling Your Soul

I just love seeing how others explain what podcasting is and how they reference my breakfast seminar in the process. These 3 examples are ways you can blog about an event or affiliate program you’re a part of and still give value to your blog readers.

Take a look at the examples below:

Mike Aoki, a speaker and a long time friend, recently blogged about my upcoming breakfast seminar in Toronto. He states that true experts help to demystify a process and not try to impress using industry buzzwords. What do you think? Visit Mike’s blog and leave a comment about the role of experts.
Dina Giolitto, a copywriter who writes alot of my own copy, recently blogged about my breakfast seminar and talked about her growing discomfort with affiliate programs. Do you agree? If so, pop by her blog and leave your thoughts about affiliate programs.
Andrew Ballenthin, a new blogger and recent client, also blogged about my breakfast seminar, but did so in a very subtle way. He wrote a post on why he thinks podcasting is the new direct marketing, then inserted a link to my seminar in the last paragraph in his post. What do you think? Is podcasting the new direct marketing or is it much more than that? Post your comments on Andrew’s blog.

So, these 3 are just some of the ways you can talk about your products and services on your blog and still give value to those who read it.

Can you spot the best practices in the 3 examples above? What other tactics can you suggest on how to promote a product or service on your blog without overselling?

Share and Enjoy:

Dulcita Love

Hi Leesa, You’ve really piqued my curiosity with your three examples on how to sell your services in a way that you feel good. All three examples mentioned you or your event in a subtle way. There was no lengthy sales letter. Simply, they shared where to find you if people wanted more information.

On Mike Aoki, Simple = more willingness to learn and do more. Too techie = put it on the back burner for most people. I’m noticing a wave of people in their 60’s entering the Internet and social media scene. Age is not the issue. Any age will appreciate someone who can help them do what they need on the internet simply and without hurdles.

On Dina Giolitto, I can see her reasoning for her growing discomfort of affiliate programs. Because affiliate opportunities abound, there can be a sense of saturation. I think having your "top picks" of services you use and programs you know for affiliate opportunity brings a nice balance. People will look to you to be the "Google" of services and hope you can help sift through what’s out there. My participation in your Social Media Telesummit and most quality programs has come by way of affiliate mention.

On Andrew Ballenthin, his post is the worth a visit and a revisit to understand the why Podcasting is worthy of consideration. He mentions audience attention level: video (30 seconds), print (few seconds), Podcasting (1-3 minutes). This is significant information when choosing how to best reach your audience and share a message.

Dulcita Love
Helping business owners use Social Media in a simple way. Selective user of Affiliate programs. Now curious about Podcasting.

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