Comments on: Why Social Media Ads Don’t Work for Every Business http://virtualeventsuccess.com/2009/05/why-social-media-ads-dont-work-for-every-business/ Leesa Barnes: The Go to Person for Virtual Event Know How Fri, 23 Mar 2012 20:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: indiebusiness http://virtualeventsuccess.com/2009/05/why-social-media-ads-dont-work-for-every-business/comment-page-1/#comment-1350 indiebusiness Fri, 14 Aug 2009 01:51:49 +0000 http://www.marketingfit.com/?p=1468#comment-1350 This is a great post, Leesa. May I add that it is possible to combine advertising and correct social media outreach if the community where your branded advertisement is displayed is one that you actively participate in, and one that is a living, breathing eco-system for your niche customers. This allows you to naturally leverage the social relationships with the branding ones, creating a 24/7 platform. The ad supports the relationships and the relationships support the ad. I work with companies that do that very effectively. Of course this only works if the social community has effective leadership and moderation. Thanks for a good discussion! This is a great post, Leesa. May I add that it is possible to combine advertising and correct social media outreach if the community where your branded advertisement is displayed is one that you actively participate in, and one that is a living, breathing eco-system for your niche customers. This allows you to naturally leverage the social relationships with the branding ones, creating a 24/7 platform. The ad supports the relationships and the relationships support the ad. I work with companies that do that very effectively. Of course this only works if the social community has effective leadership and moderation. Thanks for a good discussion!

]]> By: Donna Maria Coles Johnson http://virtualeventsuccess.com/2009/05/why-social-media-ads-dont-work-for-every-business/comment-page-1/#comment-1453 Donna Maria Coles Johnson Thu, 13 Aug 2009 20:51:49 +0000 http://www.marketingfit.com/?p=1468#comment-1453 This is a great post, Leesa. May I add that it is possible to combine advertising and correct social media outreach if the community where your branded advertisement is displayed is one that you actively participate in, and one that is a living, breathing eco-system for your niche customers. This allows you to naturally leverage the social relationships with the branding ones, creating a 24/7 platform. The ad supports the relationships and the relationships support the ad. I work with companies that do that very effectively. Of course this only works if the social community has effective leadership and moderation.<br><br>Thanks for a good discussion!<br><br>dM @ IndieBusiness This is a great post, Leesa. May I add that it is possible to combine advertising and correct social media outreach if the community where your branded advertisement is displayed is one that you actively participate in, and one that is a living, breathing eco-system for your niche customers. This allows you to naturally leverage the social relationships with the branding ones, creating a 24/7 platform. The ad supports the relationships and the relationships support the ad. I work with companies that do that very effectively. Of course this only works if the social community has effective leadership and moderation.

Thanks for a good discussion!

dM @ IndieBusiness

]]> By: Helen Graves http://virtualeventsuccess.com/2009/05/why-social-media-ads-dont-work-for-every-business/comment-page-1/#comment-1349 Helen Graves Mon, 04 May 2009 17:56:18 +0000 http://www.marketingfit.com/?p=1468#comment-1349 So true, Leesa. And that kind of "myopic" marketing can happen to all of us. I'm always reminding (some might say nagging) my clients about how important creating connection with your audience is to making sales with your online launch campaigns. Most people prefer to buy AFTER a relationship has been formed. Thanks for the reminder to get personal. Helen Graves Grand Poohbah of Crackerjack Online Marketing So true, Leesa. And that kind of “myopic” marketing can happen to all of us. I’m always reminding (some might say nagging) my clients about how important creating connection with your audience is to making sales with your online launch campaigns. Most people prefer to buy AFTER a relationship has been formed.

Thanks for the reminder to get personal.

Helen Graves
Grand Poohbah of Crackerjack Online Marketing

]]>