Comments on: Why the Number of Followers, Friends and Connections No Longer Matter

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By: Leesa Barnes

Leesa Barnes — Sun, 10 Jan 2010 21:20:46 +0000

Oooooh, don't get me started. I had someone open a ticket on my help desk
EVERY TIME my team sent out our weekly ezine to tell me I was sending out
too many emails. EVERY WEEK. When we invited her to unsubscribe from the
list, she said that it was okay, but that I shouldn't send out so many
emails since it's disruptive.

I was at an event recently where a woman went into hysterics telling the
event host that she didn't want to send out an ezine to tell her subscribers
about her programs and services. She also shared that she didn't unsubscribe
from anyone's lists - even though she really wanted to get off them -
because she didn't want to make them mad.

I'm not sure why this is such an issue for some people. If I don't want to
be on someone's list, I hit the cancel button and I'm off. If I get a page
where they ask why I'm unsubscribing, I state why which is usually that my
interests changed. It's simply THAT easy. It is.

By: RRavenel

RRavenel — Sun, 10 Jan 2010 17:12:52 +0000

Excellent article, Leesa. It's so easy to get caught up in the wrong numbers (followers vs. profitability). I had to learn not to take it personally when people unsubscribe. If they are leaving it is because they aren't a good fit. Simple.

By: Chen Yen

Chen Yen — Sun, 10 Jan 2010 07:41:38 +0000

Love this article–great reminder. Thanks for sharing it, Leesa!

By: Sheila4biz

Sheila4biz — Sat, 09 Jan 2010 20:44:18 +0000

Kudos to you Leesa! I truly get it. As newbies, we get so caught up in the hype. We hurriedly race to get as many followers, friends, etc. as we can because we're told that this is the quickest, easiest way to build our list. Well, thank goodness I didn't get caught up in all this for I would surely join the millions who get discouraged and give up. I see that the value is in the quality of your connections, not the quantity. Taking care of your clients is so important and it's the extra efforts, such as personally calling your client or sending a handwritten thank you note that guarantees a customer for life. Thanks Leesa for sharing your insight.

By: Sheila4biz

Sheila4biz — Sat, 09 Jan 2010 20:26:44 +0000

Kudos to you Leesa. I truly get it. I think as newbies, we get caught up in getting as many followers or friends, etc. but when it all boils down to it, you are right, it REALLY doesn't matter. The value is in the quality not quantity. Thanks again Leesa.

By: prosperitygal

prosperitygal — Sat, 09 Jan 2010 09:57:24 +0000

Leesa:

I liked you last year when you had the chutzpah to stand up to the ****camp community and their sometimes snotty manners.

Funny thing about engagement and numbers at first I didn't want to be rude to listeners of the radio show by not following them back...my original thoughts were if they valued listening to me who was I to say they were unimportant and two I wanted to know what they were thinking and what was important to them, so I listened.

I too find it funny that those who wanted to be on my list were the ones who acted like I was spamming them by telling me in their unsubscribes I was sending too many emails, ROFLAO one time I has not sent an email to them in two weeks, give me a frickin break right!

I think it is high time to call people on their lies. They are just too lazy and undisciplined to say I have changed my mind or I do not care for your style, instead they say "You send too many emails" because they are weak and that's the easy way out.

Thanks for saying the hard thing and giving me a place to voice my thoughts as well.

I have always loved the personal touch, learned it from my Grandmother. The other thing it reminds me of is when you care for someone and their own insecurities rise from their unacknowledged awareness in their inability to believe they deserve, so instead they come up with excuses of why you are "too much" for them hahahha.

You rock gal keep it up I love your bravery.

By: TorontoCarol

TorontoCarol — Sat, 09 Jan 2010 08:04:11 +0000

Just have to confirm the fact that Leesa sends out handwritten cards, even for refunds and I was VERY impressed by that. (She refunded because a workshop had to be cancelled, not because I didn't like a product.)

By: Tracey Ford

Tracey Ford — Sat, 09 Jan 2010 06:38:36 +0000

Love the easy bottom line – engaging with people who want to engage with you and not playing the numbers game!! I have been receiving your emails for over a year now and just started really getting my head around social media – still listening, still learning but taking the action now!

Have listened to your interviews, gone off and read great success stories about Fabian Hendrickson and Jennifer Fong which have been so inspiring. Thank you for caring and sharing.

By: Janice

Janice — Sat, 09 Jan 2010 04:44:49 +0000

Leesa, what a great article! I have only a few followers on Twitter because I look at everyone who follows me, check their website, and decide if it is someone I want to learn from, engage with, or hopefully do business with. I'm not going to worry about whether I need numbers now. Thanks for a great post. Looking forward to Social Media Telesummit 2010.