I’m always surprised at how many people haven’t created an information product. I can whip out two to three information products a quarter and here what I use them for:
- I create an eCourse to generate leads for my database (check out the Marketing Fit Detox on the right)
- I create an audio product to include my mastermind and training club
- I create a video product to include as a bonus for one of my other products
- And so on.
Because I love teaching and want to help others create their own information product, I created a full day intensive telecourse taking place on Tuesday October 28, 2008 called How to Create an Irresistible Information Product to Create Leads, Build Traffic and Make Money.
It’s intensive because we meet over the phone at 8:30am EDT and go right until 5:30pm EDT. There will be ample breaks for the washroom and lunch. If you have to miss an hour here and there, the calls are recorded and you can playback and download what you miss.
The goal here is to help you create an information product by the end of the day. I’ll teach you what to do and you use me to keep you accountable throughout the day.
Update: Here’s the program:
8:15am to 8:30 am EDT
Check In & Networking
8:30am to 10:00 am EDT
Module 1 – Creating an Information Product that Solves a Pressing Problem
What You’ll Learn:
- The easiest way to come up with an irresistible topic that creates a ton of traffic
- Why targeting an audience is the wrong way to develop your information product
- How to use a visual map to organize problems into solutions
Outcome: Create a visual map that contains problems and solutions.
10:15am to 12:00pm EDT
Module 2 – Developing Your Information Product So You Don’t Give Away the Farm
What You’ll Learn:
- How to determine what to give away for free and what should be saved for the paid product
- How to organize your content in easy steps
Outcome: Create an outline for your eCourse.
1:00pm to 2:30pm EDT
Module 3 – Finalizing Your Content for Consumption
What You’ll Learn:
- The one thing you must include in your information product that provides tons of value to your audience
- What you must always include at the end of your information product to create additional income streams
Outcome: Create a 5 day eCourse.
2:45pm to 4:00pm EDT
Module 4 – How to Automatically Send Your Information Product to a Hungry Audience
What You’ll Learn:
- How to set up your eCourse in a shopping cart system
- The optimal delivery schedule you should use so you don’t overwhelm your prospects
- Where to add your sign up code on your WordPress blogsite
- NOTE: I will recommend a shopping cart system that will give you 30 days free access so you can play around with the system, add your eCourse and see how it works. If you don’t already have a shopping cart system or email delivery service, do NOT purchase one until you attend this module.
Outcome: Add your eCourse to the shopping cart system recommended by Leesa.
4:15pm to 5:30pm EDT
Module 5 – Promoting Your eCourse So You Can Fill Your List
What You’ll Learn:
- How to use social media to promote your new eCourse
- Ways to use a couple of social media tools to reach tons of people.
- The one tip that Leesa will give you to really explode your list.
Outcome: Share your new eCourse with your social network.
How to Access This Telecourse
This full day intensive is available for free to members of the Marketing Fit Studio. Not a member? Become one today.
This course will sell for $597 after the call is over. If you’d like to save $500, become a member of the Marketing Fit Studio before October 28, 2008 to get this full day intensive.
If Darren Rowse had told me that doing a 31-days series would be one of the most exhausting blog activities that I would do, I would’ve told him, “Yeah, right.”
I don’t know how he survived doing his, but I found that by day 25, I was totally beat. Lesson learned? I should’ve picked the shortest month and just double check it wasn’t leap year.
No matter, the 31 Days to Producing a Better Podcast is complete and the entire calendar of topics are below for your perusal.
A big thank you goes out to all the bloggers and podcasters who pointed me to some really great resources. Remember, if you have any to add, just leave them in the comments area.
Day 01 – Start Podcasting
Day 02 – Size of Podcasting Listening Audience
Day 03 – Podcast Interviewing Tips
Day 04 – Planning Your Podcast
Day 05 – Getting the Podcasting Equipment
Day 06 – Recording Your Podcast
Day 07 – Editing & Mixing Your Podcast
Day 08 – Podcast Production Tips
Day 09 – Finding Podsafe Music
Day 10 – Hiring Voice Talent for Your Podcast
Day 11 – Growing Your Podcast Audience
Day 12 – Publishing Your Podcast
Day 13 – Ways to Avoid Podfading
Day 14 – Transcribing Your Podcast
Day 15 – Optimizing Your Podcast
Day 16 – Monetizing Your Podcast
Day 17 – Measuring Your Podcast
Day 18 – Marketing Your Podcast
Day 19 – Corporate Podcasting Case Studies
Day 20 – Podcasting Legal Issues
Day 21 – Small Business Podcasting Case Studies
Day 22 – Podcast Advertising
Day 23 – Podcasting Products, the Good
Day 24 – Podcasting Products, the Bad
Day 25 – Podcasting Experts & Consultants
Day 26 – Podcasts About Podcasting
Day 27 – Educational Podcasting Case Studies
Day 28 – Non-Profit Podcasting Case Studies
Day 29 – Podcast Mistakes to Avoid
Day 30 – General Podcasting Information
Day 31 – Summary of Producing Better Podcast Series
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
Here are some great podcasting resources that didn’t fit into any of the other categories, but were so good I couldn’t NOT mention them.
Donna Popacosta on Everything I Knew About Podcasting I Learned in Kindergarten
Paul Colligan on 7 Reasons Businesses Must Embrace Podcasting
Kay Stoner on The Business Case for Podcasting
Kelly McCausey on The Burning Fear of New Show Hosts
John Havens on Are People Tuning Into Podcasts?
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
Even though podcasts are still a fairly new medium, there are some guidelines that every podcast producer can follow to ensure success. Just in case, here are a few resources that point out things you’re probably doing in your podcast that are totally wrong.
Leesa Barnes on How to Explain What Podcasting Is Without Using iPod or Broadcasting & 2 Ingredients Your Podcast Is Missing and Why Using Them Will Increase Subscribers
Marco on How to Make a Podcast that Doesn’t Suck
Jen Kothe on Avoiding the Pitfalls – Common Podcasting Mistakes
Homework: Double check that you’re not making these errors in your podcast.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
Want to understand how to use a podcast for a non-profit organization? Check out the resources below for ideas.
Donna Popacosta on Non-Profit Podcasting
Podcasting News on Non-Profit Podcast Directory
Homework: Write down ideas for your own podcasting strategy from these examples.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
It’s coming.
No one has done a better job of “calling out” snaky podcasting products than Jon Watson over at Biz Podcasting.
Below, I provide just a small sample of “snake oil” podcasting products that have fortunately made Jon’s list.
Jon’s review of Kent Sayre’s ebook on podcasting & Victor Pryles’ The Wonderful World of Podcasting
Homework: Add your snake oil podcasting product to this list in the comments section.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
Curious to know which podcasting products to buy so you can learn more about how to podcast? Here are a few products you’ll enjoy.
Disclaimer – I personally reviewed each resource below, either by purchasing it or getting an advance copy.
Jeff Mills’ Podcast Secrets Revealed
Tim Gordon’s Profitable Podcasting Case Studies & Podcasting Adventures Online
Scott Patton’s Podcasting Unleashed
Stephanie Ciccarelli’ The Podcasting Ebook
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
So, Why Won't They Sign Up?
Click on the Image Below to Discover the 3 Reasons Why People Just Don't Sign Up for Teleseminars, Webinars, Telesummits, Video Summits and Other Virtual Events (and What You Should Do Instead)
Connect With Me
