Virtual Event Success » 31 Days to Produce a Better Podcast

How to Create an Irresistible Information Product to Create Leads, Build Traffic and Make Money

Leesa Barnes — Mon, 27 Oct 2008 04:10:52 +0000

I’m always surprised at how many people haven’t created an information product. I can whip out two to three information products a quarter and here what I use them for:

I create an eCourse to generate leads for my database (check out the Marketing Fit Detox on the right)
I create an audio product to include my mastermind and training club
I create a video product to include as a bonus for one of my other products
And so on.

Because I love teaching and want to help others create their own information product, I created a full day intensive telecourse taking place on Tuesday October 28, 2008 called How to Create an Irresistible Information Product to Create Leads, Build Traffic and Make Money.

It’s intensive because we meet over the phone at 8:30am EDT and go right until 5:30pm EDT. There will be ample breaks for the washroom and lunch. If you have to miss an hour here and there, the calls are recorded and you can playback and download what you miss.

The goal here is to help you create an information product by the end of the day. I’ll teach you what to do and you use me to keep you accountable throughout the day.

Update: Here’s the program:

8:15am to 8:30 am EDT

Check In & Networking

8:30am to 10:00 am EDT
Module 1 – Creating an Information Product that Solves a Pressing Problem

What You’ll Learn:

The easiest way to come up with an irresistible topic that creates a ton of traffic
Why targeting an audience is the wrong way to develop your information product
How to use a visual map to organize problems into solutions

Outcome: Create a visual map that contains problems and solutions.

10:15am to 12:00pm EDT
Module 2 – Developing Your Information Product So You Don’t Give Away the Farm

What You’ll Learn:

How to determine what to give away for free and what should be saved for the paid product
How to organize your content in easy steps

Outcome: Create an outline for your eCourse.

1:00pm to 2:30pm EDT
Module 3 – Finalizing Your Content for Consumption

What You’ll Learn:

The one thing you must include in your information product that provides tons of value to your audience
What you must always include at the end of your information product to create additional income streams

Outcome: Create a 5 day eCourse.

2:45pm to 4:00pm EDT
Module 4 – How to Automatically Send Your Information Product to a Hungry Audience

What You’ll Learn:

How to set up your eCourse in a shopping cart system
The optimal delivery schedule you should use so you don’t overwhelm your prospects
Where to add your sign up code on your WordPress blogsite
NOTE: I will recommend a shopping cart system that will give you 30 days free access so you can play around with the system, add your eCourse and see how it works. If you don’t already have a shopping cart system or email delivery service, do NOT purchase one until you attend this module.

Outcome: Add your eCourse to the shopping cart system recommended by Leesa.

4:15pm to 5:30pm EDT
Module 5 – Promoting Your eCourse So You Can Fill Your List

What You’ll Learn:

How to use social media to promote your new eCourse
Ways to use a couple of social media tools to reach tons of people.
The one tip that Leesa will give you to really explode your list.

Outcome: Share your new eCourse with your social network.

How to Access This Telecourse

This full day intensive is available for free to members of the Marketing Fit Studio. Not a member? Become one today.

This course will sell for $597 after the call is over. If you’d like to save $500, become a member of the Marketing Fit Studio before October 28, 2008 to get this full day intensive.

Day 31 – How to Produce a Better Podcast

Leesa Barnes — Mon, 31 Jul 2006 13:15:00 +0000

If Darren Rowse had told me that doing a 31-days series would be one of the most exhausting blog activities that I would do, I would’ve told him, “Yeah, right.”

I don’t know how he survived doing his, but I found that by day 25, I was totally beat. Lesson learned? I should’ve picked the shortest month and just double check it wasn’t leap year.

No matter, the 31 Days to Producing a Better Podcast is complete and the entire calendar of topics are below for your perusal.

A big thank you goes out to all the bloggers and podcasters who pointed me to some really great resources. Remember, if you have any to add, just leave them in the comments area.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting

Day 30 – General Podcasting Information

Leesa Barnes — Sun, 30 Jul 2006 14:04:00 +0000

Here are some great podcasting resources that didn’t fit into any of the other categories, but were so good I couldn’t NOT mention them.

Donna Popacosta on Everything I Knew About Podcasting I Learned in Kindergarten

Paul Colligan on 7 Reasons Businesses Must Embrace Podcasting

Kay Stoner on The Business Case for Podcasting

Kelly McCausey on The Burning Fear of New Show Hosts

John Havens on Are People Tuning Into Podcasts?

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting

Day 29 – Podcast Mistakes to Avoid

Leesa Barnes — Sat, 29 Jul 2006 13:41:00 +0000

Even though podcasts are still a fairly new medium, there are some guidelines that every podcast producer can follow to ensure success. Just in case, here are a few resources that point out things you’re probably doing in your podcast that are totally wrong.

Leesa Barnes on How to Explain What Podcasting Is Without Using iPod or Broadcasting & 2 Ingredients Your Podcast Is Missing and Why Using Them Will Increase Subscribers

Marco on How to Make a Podcast that Doesn’t Suck

Jen Kothe on Avoiding the Pitfalls – Common Podcasting Mistakes

Homework: Double check that you’re not making these errors in your podcast.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting

Day 28 – Non Profit Podcasting Case Studies

Leesa Barnes — Sat, 29 Jul 2006 00:45:00 +0000

Want to understand how to use a podcast for a non-profit organization? Check out the resources below for ideas.

Donna Popacosta on Non-Profit Podcasting

Podcasting News on Non-Profit Podcast Directory

Homework: Write down ideas for your own podcasting strategy from these examples.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting

Where’s days 25-27 for the better podcast series?

Leesa Barnes — Thu, 27 Jul 2006 14:55:00 +0000

It’s coming.

Day 24 – Podcasting Products, The Bad

Leesa Barnes — Mon, 24 Jul 2006 15:24:00 +0000

No one has done a better job of “calling out” snaky podcasting products than Jon Watson over at Biz Podcasting.

Below, I provide just a small sample of “snake oil” podcasting products that have fortunately made Jon’s list.

Jon’s review of Kent Sayre’s ebook on podcasting & Victor Pryles’ The Wonderful World of Podcasting

Homework: Add your snake oil podcasting product to this list in the comments section.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting

Day 23 – Podcasting Products, The Good

Leesa Barnes — Sun, 23 Jul 2006 15:01:00 +0000

Curious to know which podcasting products to buy so you can learn more about how to podcast? Here are a few products you’ll enjoy.

Disclaimer – I personally reviewed each resource below, either by purchasing it or getting an advance copy.

Jeff Mills’ Podcast Secrets Revealed

Tim Gordon’s Profitable Podcasting Case Studies & Podcasting Adventures Online

Scott Patton’s Podcasting Unleashed

Stephanie Ciccarelli’ The Podcasting Ebook

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting

Day 22 – Podcast Advertising

Leesa Barnes — Sat, 22 Jul 2006 14:43:00 +0000

There are mixed feelings about including advertising in podcasts. Otherwise known as podvertising, some want ‘em in their podcasts, others don’t. Take a look at the resources below and make up your own mind.

Opinions

Steve Rubel on Pondering Podvertising Possibilities
Jay Fienberg on Why PodVertising Doesn’t Work
MarketingLoop on National Public Radio’s Podvertising Success

Podvertising Services

Cheeze – http://www.cheeze.com
Podtrac – http://www.podtrac.com
Podshow – http://www.podshow.com
FourSevens – http://www.foursevens.com

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting

Day 21 – Small Business Podcasting Case Studies

Leesa Barnes — Fri, 21 Jul 2006 17:53:00 +0000

We looked at corporate podcasting case studies. Now, we turn our attention to small businesses who are using podcasting to increase sales and find new clients. Take a look at the following resources that focus on small business podcasting case studies.

Paul Colligan’s The Business Podcasting Bible

Tim Gordon’s Profitable Podcasting Case Studies

Homework: Review these resources so you can understand the different ways to use a podcast in your communications plan.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting