There are mixed feelings about including advertising in podcasts. Otherwise known as podvertising, some want ‘em in their podcasts, others don’t. Take a look at the resources below and make up your own mind.
Opinions
Steve Rubel on Pondering Podvertising Possibilities
Jay Fienberg on Why PodVertising Doesn’t Work
MarketingLoop on National Public Radio’s Podvertising Success
Podvertising Services
Cheeze – http://www.cheeze.com
Podtrac – http://www.podtrac.com
Podshow – http://www.podshow.com
FourSevens – http://www.foursevens.com
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
We looked at corporate podcasting case studies. Now, we turn our attention to small businesses who are using podcasting to increase sales and find new clients. Take a look at the following resources that focus on small business podcasting case studies.
Paul Colligan’s The Business Podcasting Bible
Tim Gordon’s Profitable Podcasting Case Studies
Homework: Review these resources so you can understand the different ways to use a podcast in your communications plan.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
Just because you’re podcasting doesn’t mean you’re above the law. Check out the following resources so you’re aware of the legal issues surrounding podcasting.
Philip Nicosia on Podcast Safe Music
Creative Commons on Podcasting Legal Guide
Jon Watson’s Archives on Podcasting Legal Issues
Homework: Review any questions you have about how to use content in your podcast using the resources above.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
Want to learn how corporations are using podcasting? Check out these corporate podcasting case studies for inspiration.
Leesa Barnes on Review of Connecting Point Podcast, Ontario Media Development Corporation Podcasts & Torys Video Podcasts
Homework: Determine how you can use some of these strategies in your own podcast.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
If you produce it, they won’t listen unless you tell them to. Here are some strategies on how to market and promote your podcast so you can increase your subscribers and grow your podcast.
Paul Colligan on 7 Things Your Mom Never Told You About Promoting Your Podcast
Sharon Housley on Tips On Promoting Podcasts
Graeme Sprigge on Promoting Podcasts – 3 Basic Tips
Donna Popacosta on Podcast Power Promotes White Paper
Homework: Put a podcast marketing plan together that takes in the tips above.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
If you measure your podcasting results, you’ll have much more success knowing whether it’s working. Read the tips below to determine how you can measure your podcast.
Donna Popacosta on A Way to Measure Your Podcast Audience
Paul Colligan on Podcast Metrics
Homework: Use the tips above to help you measure the success of your podcasting strategy.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
The biggest question many people have about podcasts is, “How do I make money of these things?” Here are a few tips on how you can monetize your podcast.
Andy Wibbels on How Podcasts Make Money
Patrick Curran on 3 Way to Make Money With Your Podcast
Homework: Develop a plan to help you make money off your podcast.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
Publishing and producing your podcast is the first step. Now it’s time to optimize your podcast so you can receive search engine traffic and listeners. Here are some resources that can help you to optimize your podcast.
Stephen Spencer on How to SEO Your Podcasts
Lee Odden on Podcasting and Search Engine Optimization
Jon Watson on ID Tags & Meta Data
Leesa Barnes on Podcast Listing Mistakes to Avoid
Homework: Use the tips above to increase your podcast listenership.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.
Technorati Tags: podcasting, 31days, better podcasts, 31days podcasting
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