From the category archives:

Get Known

Denise Wakeman’s Online Visibility Secrets

by Leesa BarnesNovember 23, 2009

Denise Wakeman, co-founder of The Blog Squad, sent me a note about her brand spanking new program called Online Visibility Secrets.
Denise and I have joint partnered on a number of projects, most notably, she’s a 2-time faculty member of my Social Media Telesummit, an 8-day virtual event that I host each year. Denise is tenacious [...]

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How to Handle Negative Comments in Social Media (or How to Box Like a Girl)

by Leesa BarnesApril 1, 2009

The more people who belong to your social media network, the higher the chances that you’ll attract haters – those who will find fault with everything that you do.
When you become the focus of negative comments on a blog, on Twitter or on Facebook, it can be a shot to your confidence. However, the way [...]

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How Businesses Can Be Heard, an Interview with Shannon Cherry

by Leesa BarnesMarch 17, 2009

Many small business owners and entrepreneurs think marketing and publicity is out of their reach, especially when they feel they can’t compete budget-wise with big corporations.
But one publicity professional disagrees. Shannon Cherry feels with the right amount of exposure in the right places, any small business can flourish and succeed.
Listen to this 12-minute interview that [...]

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How Twitter is Like the Bible

by Leesa BarnesFebruary 24, 2009

A recent blog post about The Dark Side of Twitter on Marketing Profs got me thinking about this.
Another dark side of Twitter is that tweets aren’t taken in whole, especially when each individual tweet is part of a larger conversation.
How People Misinterpret the Bible
Growing up in a Christian church, many would take passages from the [...]

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Why You Should Never Outsource Your Social Media Tasks & What You Should Delegate Instead

by Leesa BarnesFebruary 11, 2009

I often see notices from outsourcing companies promising that they can make your social media burden light by doing the tasks you don’t want to.
These virtual teams promise to:

Ghostwrite and post articles on your blog

Find and approve friends for you on Facebook/LinkedIn
Find and approve followers for you on Twitter
And will do this anywhere [...]

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Why Being a Leader of Your Own Tribe Builds Visibility, Credibility & Cash Flow

by Leesa BarnesNovember 13, 2008

I was reading a post by MaryPat Kavanagh on the 3 reasons why business owners would want to add social networking to their marketing strategy:

Visibility
Credibility
Cash Flow

All great reasons, but I would add one more – community. I’m not a huge fan of the word, but creating a place where you belong is another reason why [...]

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The #1 Thing You Must Do to Raise Your Visibility in a Crowded Marketplace

by Leesa BarnesOctober 24, 2008

Have you been marketing your business online, but still not getting the recognition from your peers? Missed out on being included in yet another Top 40 or Top 50 list? Do the experts you admire still have no clue who you are? Are you wondering why certain people are getting invited to speak at every [...]

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3 Ways Online Videos Can Ruin Your Personal Brand

by Leesa BarnesOctober 13, 2008

I recently got an email from Kim Castle of BrandU and the subject was Can Misusing Online Video Ruin Your Brand?
Yes, it can. Here’s how:

It can make you look cheap and unsuccessful. If you’re teaching people how to create a six figure income, your video better look like it. There’s a video of a guy [...]

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