From the category archives:

Make Friends

How to Make Your Ezine Content More Social

by Leesa BarnesMay 14, 2009

I’ve been having a content problem.
I write articles online, I write blog posts, and I write articles for my weekly e-zine. While there isn’t a shortage of content, I was becoming overwhelmed trying to write content for all 3 areas.
I want to provide premium content to those subscribed to my e-zine. I wanted to reward [...]

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How to Create an Irresistible Information Product to Create Leads, Build Traffic and Make Money

by Leesa BarnesOctober 27, 2008

I’m always surprised at how many people haven’t created an information product. I can whip out two to three information products a quarter and here what I use them for:

I create an eCourse to generate leads for my database (check out the Marketing Fit Detox on the right)
I create an audio product to include my [...]

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The Fastest Way to Lose Your Followers on Twitter

by Leesa BarnesOctober 1, 2008

Over the past few days, I’ve noticed a curious tactic that some Twitter users are employing to generate leads from this microblogging tool.
Whenever someone follows me, I follow them back. And then on first contact, they send a direct message to me (DM) that says:
“Thanks for the follow. I have a special bonus ebook for [...]

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3 Fuss Free Ways to Power Up Your Relationships Using Twitter

by Leesa BarnesOctober 1, 2008

Twitter is a fast way to tell people what you’re doing at this very moment. However, you may be missing out on an easy way to build quality relationships on this microblogging tool. In this article, I’ll share with you the 3 fuss free ways to power up your relationships on Twitter.

Fuss Free Tip #1 [...]

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Blogging Etiquette: How to Handle a Link Hound Who Wants Link Love

by Leesa BarnesJune 27, 2008

About a month ago, I met with someone over coffee who was gung ho about blogging, podcasting and all walks of social media. I loved his enthusiasm, gave him some advice and within a week, he got his blog up and running.
I was quite pleased that he grasped things so quickly and equally pleased that [...]

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Buying Me on Facebook is the Worst Widget Ever

by Leesa BarnesMay 22, 2008

Folks, I’m going to keep this short and sweet. Some people join Facebook and add every widget possible to their profile. Then, they invite others to do so.
Not a good idea. I ignore most of them, but I shall comment on one in particular. There’s one where you can buy people. Then, they send you [...]

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Facebook Is the Only Thing that Matters

by Leesa BarnesJuly 19, 2007

In my quest to go on a social media diet, I looked at all the social networking websites I belong to. I’ve been social networking since 2003 (first one I joined was Ryze), but only one has become relevant – Facebook. Facebook has become so relevant to me, I no longer accept invitations to join [...]

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Rynor: The community building aspect of podcasting

by Leesa BarnesJuly 9, 2006

Becky Rynor, a writer who attended the Podcasters Across Borders conference a couple weekends back, had an article published today on podcasting. The lousy thing is that you need a subscription in order to read the article. So un-podcast-like. I mean, the purchasing part.
In any case, I went to my closest Internationale Presse store and [...]

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