From the category archives:

Marketing

How to Create an Irresistible Information Product to Create Leads, Build Traffic and Make Money

by Leesa BarnesOctober 27, 2008

I’m always surprised at how many people haven’t created an information product. I can whip out two to three information products a quarter and here what I use them for:

I create an eCourse to generate leads for my database (check out the Marketing Fit Detox on the right)
I create an audio product to include my [...]

Read the full article →

The Problems of Finding a New Brand Name

by Leesa BarnesAugust 3, 2008

One of the difficult things about transitioning to a new brand is the name. I’ve come up with several great names only to find that the domain is taken or the name is trademarked.
I can’t do anything else until I have the name figured out. The name I’d like to use has to reflect taking [...]

Read the full article →

The Peter Shankman (and My Dad’s) Guide to Making Your Speeches Better

by Leesa BarnesJuly 18, 2008

I just got off the phone (well, Skype) with Peter Shankman, the founder of HelpaReporter.com. I recorded an interview with him to ask him about how he used Facebook to launch a service to connect experts with journalists. He provided some interesting statistics and I’m going to post the interview in the Fall.
The interview lasted [...]

Read the full article →

What the Hype In Sales Letters Really Mean

by Leesa BarnesMay 28, 2008

Facebook has now attracted those smarmy, get rich quick folks. It’s getting quite gross, but whenever something is hot, there will be some who will jump on the bandwagon to make a quick buck.
As I look at all these tall claims of making thousands on Facebook in just 6 hours, it seems too good to [...]

Read the full article →

My Target Market Is So Picky And I Love It

by Leesa BarnesMay 15, 2008

My target market is such a picky bunch. Over the past 6 months, I’ve introduced several products to my list. I’ve joint ventured with a few people and offered what I thought would be successful products to them.
Some products have done well and some have not. I have come to realize that my target market [...]

Read the full article →

Teleclass: How to Use Social Media Get Thousands of Warm, Hungry Visitors to Your Website

by Leesa BarnesMay 13, 2008

One of the biggest complaints I hear from people who are blogging and podcasting is the lack of traffic.
If this is you, I’m inviting you to join me on Wednesday May 14 at 2pm EDT for a one hour teleclass with 2 of my favorite marketing gals – Michele PW, Your $Ka-Ching! Marketing Strategist, and [...]

Read the full article →

Change Your Language to Connect With Your Target Market

by Leesa BarnesApril 28, 2008

Over the weekend, I spent an afternoon with my sister’s godchildren. These 3 girls are well mannered, well behaved and just lovely to be with. My friends, who are the parents, have done an excellent job raising these 3 girls.
The youngest, Hannah, is just over a year old. She’s inquisitive, active and cute as a [...]

Read the full article →

Hidden Continuity is a Lousy Sales Tactic

by Leesa BarnesApril 22, 2008

There’s an interesting controversy happening in the world of internet marketing regarding continuity programs.
I got wind of it via Michel Fortin’s blog. Lynn Terry goes into more detail. Apparently, there’s a product that was recently launched that didn’t make it clear that your credit card would be rebilled every month.
Quite a number of people who [...]

Read the full article →

← Previous Entries