From the category archives:

Selling

The Peter Shankman (and My Dad’s) Guide to Making Your Speeches Better

by Leesa BarnesJuly 18, 2008

I just got off the phone (well, Skype) with Peter Shankman, the founder of HelpaReporter.com. I recorded an interview with him to ask him about how he used Facebook to launch a service to connect experts with journalists. He provided some interesting statistics and I’m going to post the interview in the Fall.
The interview lasted [...]

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How to Write an Authentic Dip Bio that Helps You Sell More

by Leesa BarnesJune 10, 2008

I’m listened to a video sales letter. The guy said that he was homeless, didn’t finish high school, then joined the army. Now, he has all the money in the world and can teach me how to put my sales on autopilot.
I didn’t believe him. Why? Because he rattled through his “story” so quickly, as [...]

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What the Hype In Sales Letters Really Mean

by Leesa BarnesMay 28, 2008

Facebook has now attracted those smarmy, get rich quick folks. It’s getting quite gross, but whenever something is hot, there will be some who will jump on the bandwagon to make a quick buck.
As I look at all these tall claims of making thousands on Facebook in just 6 hours, it seems too good to [...]

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Sales Tip – How to Respond to Someone Who Punks You Off

by Leesa BarnesApril 9, 2008

Shamus Brown (pictured left) over at The Shameless Sales Blog posted a strategy on how you can get customers to call you back.
I loved it and decided I would try it out on an event organizer. This event organizer has punked me off twice. He has a radio show and an organization where he holds [...]

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How to Lose Customer Confidence Fast

by Leesa BarnesMarch 18, 2008

This is totally unbelievable. Watch this video to see how unprofessional the reporter and the anchor are on live TV.

Which brings me to my question – are you and your team on the same page? If a customer has an objection, do you fight with your contractor, vendor, supplier or colleague in front of the [...]

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Using LinkedIn to Increase Sales

by Leesa BarnesFebruary 5, 2008

Although I don’t sell to big companies, I enjoy reading Jill Konrath’s blog called Selling to Big Companies. She recently posted a question on her blog about LinkedIn, a social networking tool. Jill’s question:
“As a seller, how do you use LinkedIn to increase your sales?”
One of the people she interviewed to answer this question is [...]

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Create a Results Oriented Bio

by Leesa BarnesDecember 13, 2007

I’m organizing an event for February. Part of this is preparing the speakers’ bios for the sales page in bullet form.
There are 25 speakers and as I visit each page one by one to copy and paste their bio, each of the speakers are doing amazing things. I’m honoured to be associated with a smart [...]

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Why Going With the Lowest Price Sucks

by Leesa BarnesDecember 5, 2007

I’m celebrating (again).
My 3 year cellphone contract with Hell Canada ended on December 4, 2007. And let’s just say I will never do business with Hell Canada ever again.
Three years ago when I became a Hell Mobility customer, I was in a different place. I got laid off from my job about 6 months earlier [...]

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