Virtual Event Success

I was reading an article in today’s Globe & Mail about Microsoft’s plans to become the #2 online advertiser (currently, Microsoft is #3).

This is truly fascinating.

In sales, we want to be #1, but here’s a company – a really big and profitable company – who’s aiming to be #2. Microsoft’s 5 year goal is to edge out Yahoo (who’s currently #2) and trail Google (who dominates #1) using its 10, 20, 30, 40 Plan.

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