I love gorgeous information pages, especially ones that showcase virtual events. I broke down this category of Overall Design into two:
- Long Sales Page – one that features all the content on one single, scrolling pagecategories:
- Short Sales Page – one that features 4 or more mini-pages
Below, I share my pick for the Virtual Event Best In Show – Overall Design in the Long Sales Page category.
Overall Design – Long Sales Page (Winner)
Ultimate Soulmate Summit – www.soulmatesummit.net
This virtual event took place in February 2011 and was hosted by Arielle Ford and Claire Zammit. When I saw the page almost a year ago, I never forgot it. It had a gorgeous banner, well designed speaker profiles and a consistent brand throughout the page. Absolutely stunning!
Overall Design – Long Sales Page (Runner Ups)
List Building Summit – www.listbuildingsummit.com
This event took place in April 2011 and was hosted by Vrinda Norman. I had a chance to speak to her personally about her virtual event and her numbers were outstanding. Even more so is the design of her virtual event page. She’s getting ready to host the 2nd annual List Building Telesummit taking place April 2012. Get on her list so you can see the full sales page in action.
Practice Building Conference – www.practicebuildingconference.com
This virtual event took place in September 2011 and the host, Casey Truffo, has an awesome eye for design. She never disappoints with her gorgeously designed information pages and of course, the Practice Building Conference information page is her best yet.
Right Brainers in Business Video Summit – www.rightbrainersinbusiness.com
Hosted by Jennifer Lee, I think her multi-speaker virtual event was the first to be hosted entirely by video in 2011 (the link above will take you to her 2012 page). What makes Jennifer’s virtual event stand out is that all the font on her beautiful information page is her own. Yup, that’s right. She turned her handwriting into a font.
Congrats to the winners and runner ups! I’m pleased to honour the best that virtual events have to offer. Please comment on these selections below, but before you do, please read my criteria here.
Over the past few years, I’ve focused on the mistakes that people make when hosting virtual events. Some are able to course correct their mistakes seeing what others have done (or failed to do). But often, people ask me to share what is working so they can model the best of the best.
So, I’m taking a different approach…
I’m going to show you a collection of virtual events that I feel are doing it the right way. I’m calling it the Virtual Event Best In Show. Next week, you’ll see my pick of virtual events that did the right things in terms of content and design.
Here are the 8 categories that I’ll showcase:
- Best Page Design
- I love gorgeous designs, so I’ll be looking for virtual events that use beautiful graphics and images on their sales page. This includes content, images, ease of reading and overall design.
- Technology of the Year - I’m going to choose technology that helps virtual event organizers and hosts make it easier to plan or produce virtual events.
- Most Innovative Format – I’m looking for virtual events that do something other than the typical lecture style format over the phone.
- Most Provocative Theme – I’ve come across some virtual event themes that really push the envelope. I’ll share a winner with you.
- Host of the Year – There are many fine facilitators and emcees that I’ve heard over the past year and I’m going to select one who I think stands out above the rest.
- Aspire Award - I’m going to select a virtual event that was hosted for the first time in 2011.
- Trailblazer Award - The person I’m going to select is someone who has hosted the same virtual event for 5-years or more. There are very few out there who have done so and I’m eager to recognize their efforts.
- Hall of Fame – I’m going to recognize individuals and vendors who sparked the virtual event movement with their innovation, professionalism and unselfishness. Probably going to look back to 2001 when I first got started in the virtual event space.
I know this series will spark ALOT of discussions. Before you comment, please remember my criteria for choosing the Virtual Event Best In Show:
- I’m focusing on virtual events hosted by solopreneurs, entrepreneurs, independent consultants and small business owners. In other words, this list will be skinny on corporate and enterprise examples.
- The virtual event must have been hosted between January 1, 2011 and December 31, 2011. Anything earlier than that hasn’t been considered.
- I’m also focusing primarily on virtual events that feature multi-speakers. Think telesummits, video summits and webinar/teleclass series.
- This list is entirely subjective. It’s based on what my eyes see and my ears hear. You may not agree with my picks and that’s okay.
- I’ll also list runner-ups in each category, except the Hall of Fame category.
I’d love to hear who you think should be included in this list. Please share your links below. You can suggest your own virtual event, one you attended or one you setup for a client. Remember – multi-speaker virtual events hosted in 2011 only please! Please share your links by Monday February 6, 2012.