From the category archives:

Virtual Event Manifesto

Virtual Event Manifesto Summary

by Leesa BarnesSeptember 8, 2009

Here are the 7 guiding principles that make up the Virtual Event Manifesto. Click on each link below to review each manifesto in detail.
Virtual Event Manifesto #1 – Ease of Access Trumps Flashy Technology
Virtual Event Manifesto #2 – Quality of Your Relationships Matter More Than Quantity of Your Database
Virtual Event Manifesto #3 – Passion, Not [...]

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Virtual Event Manifesto #7 – Every Star Needs a Supporting Team

by Leesa BarnesSeptember 4, 2009

You can’t do it alone.
When planning a multi-speaker, multi-series virtual event, the success rests in your team. You need to find the right people to help you produce a virtual event with success. You can still be involved in the planning of the virtual event, however, you need to focus on a specific role and [...]

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Virtual Event Manifesto #6 – A Celebrated Topic is Better than a Celebrity Name

by Leesa BarnesSeptember 3, 2009

A popular, in-demand topic is better for your virtual event than a popular, celebrity name.
Too often, virtual event managers look to celebrities, best selling authors, and anyone with a famous name and a big platform to speak at their virtual event.
While a big name individual can help pull people to your virtual event, it can [...]

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Virtual Event Manifesto #5 – Diversity of Needs Calls for a Diversity of Options

by Leesa BarnesSeptember 2, 2009

A one size fits all approach will not work with your virtual event.
People’s needs are diverse and your virtual event must provide a variety of plans and packages to meet those needs. Develop a cheap, middle ground and VIP packages for all those who want to participate in your virtual event, for example:

Attendees want to [...]

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Virtual Event Manifesto #4 – Community First, Commerce Later

by Leesa BarnesSeptember 1, 2009

Those who sign up to attend your virtual event aren’t attendees, they are people.
Those who choose to speak at your event aren’t speakers, they are people.
Those who want to sponsor or exhibit at your virtual event aren’t exhibitors are sponsors, they are people.
At the end of day, all those who participate in your virtual event [...]

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Virtual Event Manifesto #3 – Passion, Not Permission, is Enough to Get You Started

by Leesa BarnesAugust 31, 2009

Being perfect and getting permission doesn’t matter. Passion does.
So, nobody knows you. No one has a clue as to what you can do or the results you can produce.
Yet, you see a need in your marketplace to create an annual gathering for your peers, prospects or your clients. You really, really want to host a [...]

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Virtual Event Manifesto #2 – Quality of Your Relationships Matter More Than Quantity of Your Database

by Leesa BarnesAugust 28, 2009

They say size matters. It doesn’t because it never has.
It’s the quality of your relationships, not the size of your database, that matters. You might feel that because you’re just starting a new company or because you don’t have a lot of prospects in your database that you cannot host a virtual event.
The key to [...]

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Virtual Event Manifesto #1 – Ease of Access Trumps Flashy Technology

by Leesa BarnesAugust 27, 2009

If they can’t access your virtual event, then you might as well not produce it.
Many businesses get caught up in how they’re going to deliver their virtual event content. And it’s understandable why – you could spend anywhere between $10,000 to $25,000 on a virtual event platform.
Make it easy for your attendees to connect to [...]

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