Virtual Event Success

I’m an entrepreneur and I’m always looking for ways to bring exciting and unique products to my target market. While I’d love to work with everyone, time is big factor why I can’t. So, I wanted to share with you the 7 keys I use to determine who I’ll joint venture with.

Whether you’d like to:

• Build an internet application together
• Have me promote your product or service to my network
• Invite me to speak at your event and promote it to my network
• Create a product or service with me so we can sell later on

Please review the 7 keys below to see if I’m a good fit for the joint venture you’d like me to participate in.

Key #1 – Large Email List

While social media is a key part of your network, it’s those on your email list who’ll take action on your offers. I’d love to work with you if you have at least 10,000 emails in your email database as that’ll put you on equal footing with me.

Key #2 – Active Social Media Presence

You name the social media tool, I have an active profile (meaning I login and use the tool at least once a week). If you’re like me and you have an active profile on a few social media sites, along with a decent following on your blog (feed subscribers + commenters), I’d love to work with you.

Key #3 – High Quality Sales Pages

I consistently use professionally designed sales pages for my products and services because it works. I put a lot of work into my sales pages and use audio, video and text to create an experience for prospects before they buy. My sales pages are also highly optimized and you can find them listed high in search engines. Please take a look at the sales pages of my current products (link to the product page) and if my style fits yours, let’s talk about a joint venture.

Key #4 – Ideal Target Market

My primary target market are virtual event professionals, virtual assistants, independent meeting planners, independent project managers and Online Business Managers who have been operating their businesses for 4-years or more. They are innovators or early adopters and people in their circle tend to listen to them because they’re always on the frontend of what’s coming. My target market loves learning new techniques and don’t mind being beta testers of programs and services. My audience is 70% women, live in North America (Canada & the United States) and are between the ages of 35-60.

My secondary audience are small business owners, solopreneurs, coaches, authors and entrepreneurs who have been in business for 4-years or more. They see the value of delegating and outsourcing so they can focus on their Great Calling. Any product where they have to flip through binders and “do it themselves” will be quite unattractive to them. They are considered thought leaders, innovators, change agents and catalyst makers in their niche and tend to focus on creating great connections and communicating their message to the marketplace. Products and services that help my secondary audience focus on the business of building relationships will be of interest to me.

Key #5 – Complimentary Expertise

My goal is to connect those who want to produce a profitable virtual event, telesummit or video summit with the people and tools that can help them do so. If your idea compliments – and doesn’t conflict – with what I already offer, I’d love to work with you. To review what I’ve already done, please visit the books, products and coaching pages.

Key #6 – Leveragable Idea

Freedom and joy are 2 of my 7 values. This means that any project I work on has to fit my need for independence, peace and happiness. If you’re proposing an idea that doesn’t require tons of research, tons of travel or tons of money to get off the ground, I’d be interested in hearing more.

Key # 7 – Unique Concept

According to Everett Rogers’ 5 Categories of Adopters, I’m an early adopter. I tend to adapt new ideas 2-3 years before the rest of the market does. I listen to the innovators, then jump on board. I tend to attract other early adopters and early majority adopters to my tribe. With that said, your idea or concept needs to be unique and original so that our joint venture is a benefit to us both. Not only do we need to be excited about what we’re co-creating, but both our networks have to be as well.

Why Did I Put this Together?

I want to make sure that we’re creating an equal joint venture partnership. That’s where we both offer similar resources, time, experience and enthusiasm into the project we’re co-creating.

I’ve been in situations where I brought more to table and I felt extremely resentful. There have been situations where I didn’t bring enough and I felt guilty. In both situations, the “break up” was really messy and not only did my business suffer, but so too did the health of our continuing friendship.

To avoid these negative emotions, I want to be transparent and honest about what I’m bringing to the table so you can judge whether I’d make a good joint venture candidate for you.

Do You Agree With My 7 Keys?

No hard feelings if you don’t. It just means that we’re not a good fit. However, if after reading my 7 keys you feel that I’d make a suitable joint venture partner, just open a ticket via my help desk and one of my Online Relationship Managers will help you out.