Virtual Event Success

When I first started hosting my own virtual events back in 2005, I was lucky if anyone besides me and my guest expert showed up. It was both embarrassing and frustrating because I thought I was doing everything to produce a excellent virtual event.

However, what I was missing back then is the marketing. I didn’t do a good job of promoting my virtual event. Fast forward 4 years and I can easily earn 5 or 6-figures hosting just one virtual event.

In that 4 year period, I learned what it takes to sell out a virtual event. Here are the 5 ways to promote your virtual event so it fills:

1. Craft an Attractive Sales Page. A sales page provides information to the prospect and helps him or her decide whether to attend your virtual event. Your sales page must attract their attention, create interest and desire and then prompt him or her to take action. A well crafted and well designed sales page will help you turn more prospects into attendees.
2. Get Partners to Promote Your Virtual Event. Getting others to help market your virtual event is an excellent way to increase attendees. Your army of promoters, which includes speakers, joint venture partners, sponsors, exhibitors and affiliates, can help bring attention to your virtual event by tapping into their network. All you need to do is provide the right tools so your partners can promote the event on your behalf.
3. Use Previews Calls & Preview Videos to Create Anticipation. If your virtual event is priced at $100 or more, holding a series of preview calls or releasing preview videos can help prospects get a taste of what’s to come. Use this marketing tool to give people a sneak peak of what’s to come if they pay to attend the virtual event. Give away enough content to attract attention, but not too much otherwise attendees may not sign up for your virtual event.
4. Use Social Media to Attract Attention. Twitter, Facebook, blogging and podcasting tend to convert prospects into attendees a lot better than any other lead generating tool, however, what you post on your blog will be different than what you post on Twitter. Share links to your preview calls and information about your virtual event in a way that looks like you’re sharing (and not blatant selling).
5. Create Email Blasts that Grab Interest. While email gets a bad rap these days, it’s still a great tool to use to fill your virtual event. Some hosts worry that too many emails will cause people to unsubscribe from their list. While this is a possibility, email reminders, if crafted the way, help to boost attendees to your virtual event.

On Tuesday April 28, 2009 and Thursday April 30 Wednesday April 29, 2009 at 8pm ET, join me for 2-day teleclass on how to host, promote and profit from a virtual event. Whether you’ve been hosting virtual events for years or want to do your first one, you can’t miss this 2 day virtual event.

On this call, I’m also going to share how you can use my step-by-step blueprint to make 5 or 6- figures practically overnight. I’ve done it over the past 4-years and now, I want to teach you how to do it too. Use this coupon code – BOOST30 – to get one of 200 104 seats at $20. Click here to register your spot…

What other promotional strategies would you include?

Photo courtesy: michele petrolli

You put together the content, you booked the conference bridge line and you told some of your friends about your upcoming virtual event. Yet when the hour of your virtual event approaches, you’re disappointed that only a handful of people signed up.

Selling out a virtual event is no accident. It’s based on just one thing – marketing. Promoting your virtual event using the right tools will help you fill your virtual event with ease.

Join me on Tuesday April 28 & Thursday April 30 Wednesday April 29, 2008 at 8pm EST over the phone as I share with you how to boost your business hosting virtual events. Use this coupon code – BOOST30 – to get access to the 2-day virtual event for just $20. Only 200 104 “seats” left at this price, so click here to register for this event…

Hosting a virtual event is one of the best ways to make money. I have earned 5 and 6 figure paydays hosting virtual events.

Whether you hold an event over the telephone or using webinar software, you can attract leads and become a sought after leader in your niche hosting a virtual event.

Here are some of the benefits of why you should host and facilitate a virtual event for your business:

Benefit #1 – No travel
When I attend non-virtual events, I typically spend $2500 on just travel and accomodations alone (and this doesn’t include the registration fee to attend the event). With more businesses cutting back on travel, hosting a virtual event is a great way to share cutting edge information with others from the comforts of your home office.

Benefit #2 – Reach more people
If your goal is to be of service to a global market, virtual events help you do this. You will attract people from around the world because all they need to connect with you is their telephone or their computer. Hosting your own virtual event means that you’re not tied down to any location and gives you the flexibility to attract a world audience.

Benefit #3 – Time shifted learning
With a non-virtual event, attendees have to show up at a specific place and time to participate in the learning. With virtual events, you can record the content and make it available for attendees to access later on. I find that 75% of those who sign up for my virtual events do not call into the live call. If I didn’t make the recording available for download or playback, I’d be leaving a lot of money on the table.

In Part 2, I’ll share with you 3 more benefits to hosting your own virtual event. And in just a few days, I’m going to announce my most comprehensive product to date. It’s my step-by-step blueprint on how you can use virtual events to practically make 5 or 6- figures overnight. I’ve done it and I want to teach you how to do it too.