I’ve blogged many times on the ways you can use Twitter to fill your virtual event here and here. Plus, I shared a video by CeCe Solomon-Lee on the very same topic. Dennis Shiao, a colleague of CeCe, also weighed in on the topic and while I loved all his points, one stood out that caused me concerned.
Dennis wrote about the frequency of using your event’s hashtag in your tweets and warned that you shouldn’t use them excessively. In particular, he wrote:
Be careful not to over-promote to the related hashtags, as constant promotion of your virtual event will surely turn off the followers of that hash tag – you’ll even receive backlash from them.
On the one hand, I see his point. However, there’s a way to use your event’s hashtag on Twitter that will help you avoid this backlash and allow you to tweet out updates from your virtual event.








