The way to determine if your virtual event is successful is to use tools that will help you measure what you’re doing. Understanding your return on your virtual event investment (ROVEI) is critical so you can decide whether to do it again. Here are some resources you can use to measure your virtual event success.
- Brent Arslaner on Use Virtual Events to Deliver More Value and Virtual Events Deliver an Excellent Buzz—And Results
- Leesa Barnes on How to Measure Your Virtual Event ROI
- Heidi Cohen on Seven Virtual World Marketing Tactics and Metrics to Follow
- How to Measure Your Virtual Event ROI
Homework: Find the tools that will help you measure the return on your virtual event investment.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments below so others can see it.
In order to fill your virtual event, you need to promote it. Below are some resources you can use to fill your virtual event and market it using both traditional and non-traditional tools.
- Leesa Barnes on 5 Ways to Market Your Virtual Event So It Sells Out and How to Use Twitter Hashtags to Fill Your Virtual Event
- Gina Bell on 8 Ways Virtual Events Quickly Boost Your Biz
- Online Event Marketing Tips
- Heidi Cohen on Seven Virtual World Marketing Tactics and Metrics to Follow and Seven Ways to Market in a Virtual World, Part 1
- Lorilynn Smith on Marketing Your Virtual Event
Homework: Put together a promotional campaign for your virtual event to help you fill seats using the tips in the resources above.
Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments below so others can see it.
So, Why Won't They Sign Up?
Click on the Image Below to Discover the 3 Reasons Why People Just Don't Sign Up for Teleseminars, Webinars, Telesummits, Video Summits and Other Virtual Events (and What You Should Do Instead)
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