Tag Archives: seth godin

Oct 23

The Four Things Singing Taught Me About Being a Purple Cow

2 Comments Written by in Mindset, Personal

A couple weeks ago, I did the one of riskiest thing I have ever done for my business in the past year. What was it? I sang my heart out to win one of 5 seats to an event I really, really, really wanted to attend.

The name of the event is called Shine and it’s hosted by self-made multi-millionaire Ali Brown. You can watch my entry below.

I actually composed the song for another event, but as soon as I saw the announcement by Ali looking for video entries for scholarships to her amazing event, I quickly changed the words and enlisted the help of one of the most creative and talented artists I know, Tabitha Lewis, to play the acoustics.

In case you were wondering, yes, I won a seat to Shine. But there was a bigger lesson that I learned about this entire experience.
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Nov 13

Why Being a Leader of Your Own Tribe Builds Visibility, Credibility & Cash Flow

0 Comments Written by in Social Media

I was reading a post by MaryPat Kavanagh on the 3 reasons why business owners would want to add social networking to their marketing strategy:

  1. Visibility
  2. Credibility
  3. Cash Flow

All great reasons, but I would add one more – community. I’m not a huge fan of the word, but creating a place where you belong is another reason why business owners should add social networking to their marketing mix.

I read Seth Godin’s book called Tribes over the weekend. He states that every tribes needs a leader. It’s by leading a tribe, you build visibility, credibility and eventually, cash flow.

By thinking about your community as a tribe, it forces you to lead by encouraging connections, sharing a story and creating an experience. As you get used to giving, sharing and helping, your tribe can’t help but raise your visibility for you and vouch for your credibility.

The result of all this is a cash flow that is effortless. No hard sells, no smarmy marketing tricks. Just a group of people who look to you for advice, follow your lead and share your story to others.

My advice is to focus first on building a community. You can do this by starting a blog or starting your free profile on Twitter or Facebook. Share your story, create an experience and give away your advice. Or, as Seth says in his book:

“Do what you believe in. Paint a picture of the future. Go there. People will follow.”