Virtual Event Success

If you want to learn more about how to plan and market your virtual events, sign up to attend an afternoon online conference hosted by vConferenceOnline.

Here’s the line up of speakers and topics:

12:30 pm INTRODUCTION

12:35 – 1:15 pm WHY IS A VIRTUAL EVENT SAFE & WHAT’S IN IT FOR ME?
Stephen Wynkoop, founder of vConferenceOnline technology
Learn how to apply your planning experience to virtual events and how to develop the best experience for your client or company. Less risk and more control while reaching more attendees with more flexibility. No new technology for you to learn.

1:15 – 2:00 pm OBTAINING & PLANNING THE CONTENT
Interview with Andrea Gold, President, Gold Stars Speakers Bureau
Discuss organizing the session and securing the speakers to accomplish the content delivery for your virtual event. Contracting, speaker costs and other considerations.

2:00 – 2:45 pm MARKETING YOUR EVENT
Stan Hustad, President, PTM Coaching Experience
Learn how to present and market a virtual event, either separate or tied to an in-person event. Who needs to be involved and what about digital/social media?

2:45 – 3:30 pm APPLICATION & BEST PRACTICES
Susan Friedmann, CSP, The TradeShow Coach
Learn what types of virtual events are possible, how they work with your physical events, and what you can accomplish. Can we make this profitable? How do I introduce a virtual event to my client or company and who needs to be involved?

Click here to attend this free virtual event.

Susan Friedmann, The Tradeshow Coach, wrote an article called 3 Ways to Have Virtual Events Work with Physical Events. Here are the 3 ways:

1. Virtual events can supplement physical events. Host a virtual event in between your physical events so that it’s offered more frequently.
2. They can complement physical events. Host your virtual event first, then drive those attendees to your physical event.
3. Or, virtual events can replace physical events. Instead of doing a trade show in a big room, do it entirely online.

I love how this article is written because it’s simple, orderly and to the point. And while I like the how Susan explains the 3 ways, the supplement and complement could actually be rolled into one point. Any virtual held to try and drive people to your physical event is both complementary and supplementary.

Preview calls, monthly expert webinar interviews, whatever you want to call them, these virtual events do complement and supplement the physical event (should you even choose to host it).

I am pleased that for someone who has made her living off of physical events, Susan is very enthusiastic about virtual events, even offering suggestions on how to get started. Most who hear about virtual anything get nervous and immediately speak of the downfalls. Susan does a good job outlining why virtual events work for keynote speakers and exhibitors.