I’m not a huge fan of hosting free virtual events. I actually discourage this because if you put in the energy to market a virtual event, you might as well get paid for your efforts.
However, free virtual events do have their place and I’ve used them to introduce a new product or raise awareness of another virtual event that I’m hosting.
When I first started to host teleclasses, I made the mistake of using them solely to build my list. It wasn’t until a successful businesswoman, who attended one of my teleclasses in 2005, grilled me about why I didn’t do an upsell after the call was over. That’s when the lightbulb went on.
You should always have a specific purpose for monetizing your free virtual events. List building isn’t a monetization strategy. Instead, you can use clever and untapped methods to turn a free virtual event into a financial windfall. Here are some ways to do so:
1. Sell the recording for a fee.
You can offer the live virtual event at no charge, then upsell to the recording after it’s over. I recommend that you do this upsell by email a couple days after the end of your free virtual event. You can even offer 2 packages – a cheaper price for those who want the MP3 recording and a higher price for those who want the recording shipped to them on CD.
So, Why Won't They Sign Up?
Click on the Image Below to Discover the 3 Reasons Why People Just Don't Sign Up for Teleseminars, Webinars, Telesummits, Video Summits and Other Virtual Events (and What You Should Do Instead)
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